CPVLab & CPVOne

The vendor says CPV Lab tracks campaigns across traffic sources and attributes conversions to channels, linking click activity with reported conversion data. Both products track clicks and conversions and test landing pages, according to the vendor’s documentation.

For cookieless tracking, CPV Lab uses S2S postback, meaning a server-to-server message reports a conversion between systems. The vendor also lists pixel and direct tracking methods. Landing pages and offers can be split-tested, and the service includes bot-traffic filtering. Those are described as tracking and testing controls; this review does not treat them as evidence that a conversion is valid.

CPV Lab’s documented setup starts with a Linux server; the vendor recommends VPS or dedicated hosting. Its stated server requirements include PHP version 8.1–8.4 and a minimum of 500 MB of disk space.

The vendor's FAQ says CPV Lab requires a domain or subdomain assigned to the instance and server access. The vendor's pages specify PHP version 8.1–8.4 and MySQL as server requirements.

After preparing the server, the customer installs the tracker or asks the vendor to install it. This path applies to CPV Lab, not CPV One, which is cloud-hosted. The vendor says CPV Lab customers manage the server and updates, and that the self-hosted product requires basic technical skills.

The vendor lists Starter, Pro, Expert, and Agency plans; the pricing page lists Starter at $57 per month, with automatic renewal and cancellation at any time. It lists the annual Starter option at $577, billed annually at $48 per month.

Monthly and yearly plans include a 14-day free trial, according to the pricing page.

The Terms direct customers to send refund requests to support within 30 days from the subscription start; approved refunds are processed within a maximum of 15 days using the original payment method. Monthly subscriptions renew and are charged monthly, according to the Terms.

Cancellation language differs by source: the pricing page says Starter can be canceled at any time, while the FAQ says subscription renewal can be canceled at any time. The Terms say annual and longer-term plans renew automatically unless written notice arrives at least 60 days before the plan ends. Confirm which cancellation process applies to the selected plan before paying.

The vendor describes a route from affiliate networks to traffic sources: affiliate networks send conversion data through S2S postback, and the tracker automatically sends conversions onward to traffic sources. In this setup, postback is a server-to-server message carrying conversion information between services.

For outbound conversion reporting, the vendor lists Conversion API integrations for Facebook, TikTok, Google Ads, and Microsoft. Its product page also names CJ Affiliate among the CAPI integrations. The documentation names Meta, TikTok, Snapchat, Google, and Microsoft Ads for CAPI.

The vendor describes Make.com, n8n, and REST API as automation integrations. The Pro plan includes Conversion API, automatic cost syncing, and AI campaign analysis, according to the pricing page. The Agency plan includes three custom automation workflows built using Make.com or the CPV Lab API. Expert and Agency include free API access, while Starter does not, according to the FAQ.

CPV Lab puts hosting and technical upkeep on the customer: the vendor says customers install it on their own Linux server, manage updates, and need basic technical skills. The vendor recommends a VPS or dedicated server, so this version requires an operating setup beyond a browser.

The vendor says one CPV Lab license covers one instance. The Terms say clients must be business entities with legal capacity and at least 18 years old.

The renewal wording needs particular attention for longer terms: the Terms require written notice at least 60 days before the plan ends, while the FAQ says renewal can be canceled at any time. A custom tracking domain and SSL certificate are optional and may cost extra. Several details are missing; they are listed under What we could not confirm.

The vendor says CPV Lab can track campaigns across traffic sources and attribute conversions to channels. The vendor's page lists S2S postback, cookieless, pixel, and direct tracking methods. The vendor's docs say the products support A/B split testing of landing pages and offers, as well as multi-user access with permission controls. The vendor says CPV Lab provides online documentation and video tutorials.

• Campaign tracking connects traffic sources and channels with recorded conversions, giving buyers a way to review attribution across campaigns.
• Cookieless tracking uses S2S postback, and the vendor also lists pixel and direct tracking methods.
• Landing pages and offers support split testing, so campaign variations can be compared within the tracker.
• Multi-user access includes permission controls for teams that need different levels of account access.
• Online documentation and video tutorials give customers written and video setup material.

Tracker comparisons typically turn on who hosts and maintains the system, event and click limits, integrations, postbacks, reporting and API access, migration options, and data handling after payment ends. Compare those criteria against the workflow the buyer needs to operate, rather than treating hosting as the only distinction.

CPV Lab fits an operating setup where the buyer can provide and maintain a server; the vendor identifies affiliate marketers, media buyers, agencies, entrepreneurs, and ecommerce brands as intended users. The vendor says CPV Lab runs on the customer’s server and provides control over data privacy.

CPV One fits a cloud-hosted workflow where the vendor handles maintenance, while CPV Lab customers manage their server and updates. The vendor also says CPV Lab’s traffic capacity depends mainly on server resources, so buyers evaluating that version need to account for their hosting setup.

Does CPV Lab require a server?

Yes. CPV Lab is self-hosted, and the vendor says customers provide and manage the server. The vendor’s setup guidance calls for Linux hosting and basic technical skills, so this is a hosting task as well as a tracker installation.

Is CPV One cloud-hosted?

Yes. The vendor describes CPV One as cloud-hosted and says its own team handles maintenance, unlike CPV Lab, where customers manage the server and updates. Buyers comparing the two should check which operating responsibilities their team can take on.

What does the trial and refund policy say?

The vendor offers a 14-day trial during which clients can cancel without being charged. Refund requests must go to customer support within 30 days from subscription start; approved refunds are processed within a maximum of 15 days using the original payment method, according to the Terms.

How does cancellation work?

The Terms say annual and longer-term plans renew automatically unless written notice arrives at least 60 days before the plan ends. The FAQ says renewal can be canceled at any time, so confirm the cancellation terms for the selected plan before paying.

Where can customers contact support?

The vendor says the Help Desk ticket system is available every day from 7 AM to 9 PM GMT. The Expert plan includes priority support with live chat and a dedicated onboarding call, according to the pricing page.

Does a custom tracking domain cost extra?

A custom tracking domain and SSL certificate are optional and may cost extra, according to the Terms. Buyers planning to use them should check the applicable charge before setting up the tracker.

Fits if the operating model matches the team’s capacity to manage CPV Lab’s server and updates, or if CPV One’s cloud-hosted maintenance model suits the workflow.

Probably not if the customer cannot operate CPV Lab’s server or has not resolved which cancellation terms apply to an annual plan.

Main risk… the mismatch between expected upkeep and actual hosting responsibility; before signup, confirm the selected product’s operating duties and renewal notice terms.