Trackers
Improvely
Improvely tracks clicks, conversions, and revenue from online marketing in one place, according to the provider. Monthly website-visit maximums shape the charge, and exceeding a plan’s cap triggers a change to the lowest-cost advertised plan that accommodates usage. The provider states that the first 14 days are free, while its terms require notice at least seven days before the current period ends to stop automatic renewal and provide no refunds or credits for partial or unused months after cancellation. Media buyers should compare these terms with their expected traffic and data needs.
Editorial review based on public sources, without hands-on testing; facts checked on 2026-10-31.
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- Improvely
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- improvely.com · No link provided
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Improvely puts tracking under visit caps
The vendor’s pricing page and terms describe these tracking limits and included tools, checked 2026-10-31.
- Core service: marketing results tracking and click-fraud monitoring.
- Included tools: visit and conversion tracking, click-fraud monitoring, and split-testing tracking.
- Visit counting: only unique visits or ad clicks count against plan limits.
- Tracking links: the provider says sites, campaigns, and tracking links are unlimited*.
- Data history: reports and visitor activity can go back up to 2 years.
Four monthly plans set the charge
The pricing page lists four monthly plans: Freelancer, Startup, Small Agency, and Large Agency. It specifies that Startup costs $79 per month for 50,000 visits per month, while Small Agency costs $149 per month for 100,000 visits per month. Large Agency costs $299 or more per month and includes 250,000 or more visits per month, according to the pricing page.
The provider states that the first 14 days are free, and its pricing page says every plan includes a 14-day free trial. If customers do not cancel within the trial, the selected monthly plan is charged to their card, according to the pricing page. The terms say a plan may begin with a trial, then bill at the start of its subscription period.
The terms specify automatic renewal unless users give notice at least seven days before the current period ends. If usage exceeds a plan’s visit maximum, the terms say the subscription changes to the lowest-cost advertised plan that accommodates that usage. After cancellation, the provider’s terms allow no refunds or credits for partial or unused months.
Conversion reports connect clicks to sales
Improvely says it attributes signups and sales across marketing campaigns and other channels. Its conversion reports break out sources by channel, campaign, cost, and ROI, according to the provider.
Funnel reports trace user paths through website steps, while the provider says buyers need not define funnels before data collection. The service also offers first-click, last-click, and intermediate attribution models, giving reports options for how credit is assigned across a conversion path.
The vendor includes A/B split-testing tools and says reports update in real time as new events arrive. Reports can be exported to Excel CSV, providing a file-based way to review or retain reporting data.
Visitor profiles and fraud alerts follow activity
Improvely says it creates an activity profile for each visitor and monitors clicks for suspicious activity, then alerts users to potential click fraud. The vendor also says its system inspects every ad click around the clock; this is a provider claim, not an independent assessment.
When it detects suspicious ad-click activity, the provider says it can notify users and prepare a report for the advertising site or search engine. That report includes IP addresses, locations, referring URLs, and the dates and times of suspicious clicks.
Click and Realtime Spy reports display click and visitor activity, according to the vendor. The provider says it filters some good bot data from click-fraud alerts and related reporting, and alerts also offer an organization lookup for an IP address.
Ask about costs beyond the plan
In general, check how the provider’s definition of a unique visit maps to the traffic sources and repeat visits in your own buying mix. Ask what happens when usage crosses the plan cap, and when the trial changes into a paid subscription.
Ask how to record non-renewal notice and whether separate services or taxes add to the subscription charge. Before cancellation, ask which data can be exported and how long that export remains accessible.
Visit caps and renewal narrow cost control
The vendor’s pricing page and terms describe the following cost and access limits.
- Exceeding a plan’s visit maximum changes the subscription to the lowest-cost advertised plan that accommodates usage, so the charge can change with traffic.
- Plans renew automatically unless notice arrives at least seven days before the current period ends.
- The terms provide no refunds or credits for partial or unused months after cancellation.
- Reports and visitor activity history extend up to 2 years, after which older data is periodically deleted.
- Failure to pay applicable fees results in deactivated access and termination of tracking links and fraud monitoring.
Several details are missing; they are listed under What we could not confirm.
One subscription groups tracking tools
The vendor presents click, conversion, and revenue tracking as parts of one service, alongside tools for sharing reports and data.
- Team logins, custom-branded client reports, and export tools give agencies options for sharing tracking work.
- Team accounts can be set to full or read-only access, with optional notifications for click-fraud activity and new conversions.
- The API includes project, link, conversion, user, and user-permission endpoints for custom workflows.
- The provider says reports update as events occur and can be exported to Excel CSV.
Check the cap against your workflow
Agency buyers can compare the documented account and reporting options with their client setup: Small Agency and Large Agency include sub-accounts, while white-label reporting is listed for Large Agency. The vendor describes Large Agency client logins on an agency domain, with its logo on all pages.
The vendor lists integrations with WooCommerce, Shopify, Volusion, BigCommerce, and MailChimp. It also says Improvely has supported Bing Parallel Tracking since 2017.
For traffic-quality review, the provider says an IP Ignore List can exclude employee activity, and People Explorer Search can find recorded visitor activity by IPv6 address. Check whether those options and the listed integrations fit the workflow before paying.
Compare hosted tracking with self-hosting
When comparing hosted and self-hosted tracking, assess subscription and infrastructure costs, maintenance time, data retention, integrations, reporting, and migration effort. In general, the relevant trade-offs depend on the system being evaluated and the team’s existing infrastructure; verify each item with the provider rather than assuming one approach costs less.
What we could not confirm
- Payment methods, taxes, and charges beyond plan fees
- Data export, access, and deletion after cancellation or nonpayment
- Independent performance and accuracy assessments
- Technical requirements and consent-record handling
Questions about Improvely billing and tracking
What triggers a plan change?
A plan change occurs when usage exceeds its visit maximum. The terms say the subscription moves to the lowest-cost advertised plan that accommodates that usage, so check how the cap is tracked against your expected traffic before starting.
How does Improvely count unique visits?
The pricing page says only unique visits or ad clicks count against plan limits. That is the stated counting basis; compare it with the traffic mix you expect, including repeat visits and the sources sending clicks.
When does trial billing begin?
The provider states that the first 14 days are free and that all plans include a 14-day trial. If the customer does not cancel during that period, the selected monthly plan is charged to the card.
How do customers avoid automatic renewal?
The terms say plans renew automatically unless the user gives notice of non-renewal at least seven days before the current period ends. Record the notice and its timing, and check the account’s cancellation process before the renewal date.
Which attribution options are available?
The provider lists first-click, last-click, and intermediate conversion attribution models. These options determine how reports assign credit across a conversion path; compare the model definitions with the reporting questions your team needs to answer.
What do click-fraud reports contain?
The vendor states that reports of suspicious clicks include IP addresses, locations, referring URLs, and the dates and times of suspicious clicks. It also states that it can send suspicious clicks to a warning page instead of the user's website.
Offers in restricted categories may be subject to legal, age, or regional limits. Check network, platform, and local rules; this is not legal or financial advice.
Justified when hosted tracking fits
Fits if hosted tracking, team reporting, and API access match the work, and the subscription’s visit caps fit expected traffic.
Probably not if the workflow requires cost control that avoids usage-triggered plan changes or does not fit automatic renewal and non-refund terms.
Main risk… overlooking the cap and renewal conditions when assessing the recurring charge; check both before signing up.
Sources
These public pages are the basis of the facts above; next to each is the date it was read.
- www.improvely.com/features/conversion-trackingchecked
- www.improvely.com/termschecked
- www.improvely.comchecked
- www.improvely.com/pricingchecked
- www.improvely.com/features/click-fraud-detectionchecked
- www.improvely.com/blogchecked
- www.improvely.com/docschecked
How this page was prepared
Editorial team of Funnel Notebook. Source-based work: each fact comes from a page listed above, read on 2026-10-31 by the Funnel Notebook editors. There was no hands-on testing. The page is updated when the sources change.
Last updated:
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