Traffic Armor

Visitor scoring feeds allow, block, or reroute

Traffic Armor presents its filtering service for businesses seeking to assess website visitors, including proxies, VPN users, bots, scrapers, and competitors. Its homepage describes real-time visitor scoring and the option to allow, block, or reroute visitors.

The vendor says verdicts return in under 50 milliseconds. Customers can use custom blacklists and uploaded lists to inform filtering policies. The pricing page lists custom rules, blacklists, silent rerouting, geo controls, and click and fingerprint analysis among plan features. These are vendor descriptions, not independently verified performance findings.

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Four plans price a set click allowance

The pricing page lists three monthly plans and a daily option, each with a stated click allowance; prices and allowances below are from that page, checked 2026-10-31.

• Small: $129 per month, including 32,500 clicks per period.
• Medium: $299 per month, including 150,000 clicks per period.
• Large: $599 per month, including 599,000 clicks per period.
• Daily: $599 per day, including 750,000 clicks per period, with a seven-day commitment.

The homepage says plans start at $129 per month and lists a per-click price of $0.0008 at scale. It also states that unused clicks roll over and never expire.

The terms say some services have minimum billing commitments; canceling a recurring payment profile before meeting one can result in retroactive click deductions. The beta/trial license is non-exclusive, non-transferable, and limited to internal business purposes during the trial program or until the vendor ends it. Check the license scope and commitment before relying on the plan allowance.

Four integration routes connect the service

Traffic Armor lists four integration routes: a script tag, server-side code, edge, or a DNS record. The gathered description names these options but does not specify a setup sequence, so compare the route with the implementation your site can support.

The vendor says the service runs on its servers and is made available through its website and associated domain names. Its DPA also says third-party subprocessors, subcontractors, and content delivery networks help provide the service. The DPA lists its subprocessors as available on request.

The site provides an account login and a signup option for users who are not registered. Before selecting an integration route, ask what implementation requirements apply to your environment and which subprocessors would handle relevant data.

Check the data and account conditions

Before relying on the service, ask which business or operation must hold the account, what data is processed, and what responsibilities remain with the customer. The terms tie purchased service licenses to a single account and say each business or operation must have its own account.

Ask whether the DPA applies to the data and processing in scope, and what controller duties, notices, consents, and rights the customer must handle. The DPA assigns the customer the controller role and Traffic Armor the processor role, with customer obligations for notices, consents, and rights.

Clarify the permitted processing purposes, incident communications, deletion exceptions, and safeguards for international processing. The DPA describes processing for service delivery and documented customer instructions, as well as business purposes including billing, account management, support, development, and marketing. It says customers will be notified of security incidents without undue delay and that covered data is processed in data centers outside the European Union with appropriate safeguards.

Ask what security documentation can be supplied and how deletion interacts with retention and backups. The DPA says customers may request relevant security documentation, but may exercise this right no more than once per year. It also describes deletion after the retention period in the Terms, subject to legal-retention and backup exceptions.

Cancellation and service control narrow flexibility

The terms broadly state that fees are not refunded upon termination, while the refund policy sets out conditional cases for requesting a refund. For example, the policy allows a full refund request if the service cannot approve an account or provide limited access within 7 days of purchase. A non-delivery claim must be submitted in writing within 7 days of the order date.

Other refund routes have conditions: major defects require Technical Department approval, and the vendor may take up to 72 hours to rectify them. A full refund may be requested if an approved deficiency remains uncorrected within 72 hours of the initial complaint or other notification. Not-as-described complaints must be reported within 72 hours of purchase, with no clicks used and clear evidence provided. Read the policy conditions alongside the broader termination language before paying.

Traffic Armor says it may suspend or end services at any time, with or without cause or notice. Its terms also say services are provided as-is, without a warranty of uninterrupted or error-free operation. The vendor excludes refunds or exchanges for incompatibility with third-party software and does not guarantee compatibility with third-party programs.

The terms allow Traffic Armor to delete data gathered or produced by its services at its sole discretion. They say click data is generally retained for a maximum of 3 months. Several other practical details are listed under What we could not confirm.

Filtering controls cover several signal types

The vendor’s pages describe visitor decisions, detection categories, filtering inputs, and rollover rather than independently verified outcomes.

• Real-time scoring feeds allow, block, or reroute actions, according to the homepage.
• The pricing page says every plan includes proxy, VPN, and Tor detection.
• Custom blacklists and uploaded lists can inform filtering policies, according to the homepage.
• The pricing page lists custom rules, geo controls, and click and fingerprint analysis among plan features.
• Unused clicks roll over and do not expire, the homepage states.

For account planning, the terms also say customer-generated or uploaded data remains the account owner’s property.

The click meter sets the workload check

The core fit check is whether the plan’s click allowance matches the webpage loads that contain the service code. Compare that billing unit with the traffic the intended pages receive, rather than treating each visitor as necessarily one billable click.

Ask how the license’s own usage limits apply to the planned use; the terms say a license may set a time span or usage cap. Also check that the license is for the licensee’s internal business purposes and cannot be transferred.

The account boundary matters too: purchased licenses are tied to one account, and each business or operation must have its own account, according to the Terms. Confirm the account structure and click accounting before relying on an allowance.

Compare filtering tools by billing and control

Compare traffic-filtering services by what triggers billing, which integration routes they support, and how long they retain click data. Check the available filtering controls alongside account boundaries, termination rights, and refund conditions; these terms can shape the practical fit as much as the feature list.

Questions on billing, retention, and account terms

What counts as a billable click?

A billable click is each load of a webpage containing Traffic Armor’s code, according to the pricing page. That definition makes page loads, not simply a general count of visitors, the relevant unit to compare with the allowance. Check which pages will contain the code when estimating usage.

What happens to unused clicks?

Unused clicks carry forward and do not expire, the homepage states. The pricing page also says they remain available after cancellation while the account is active. These statements describe rollover and account status; they do not change the separate billable-click definition.

How does the refund policy describe requests?

The Terms say fees are not refundable upon termination, while the refund policy lists conditional cases for requesting a refund. A full refund request may be made if the service cannot approve an account or provide limited access within 7 days of purchase, according to the refund policy.

Who is the controller for customer personal data?

The DPA assigns the customer the controller role and Traffic Armor the processor role. It also places controller obligations on the customer, including securing necessary notices, consents, and rights for processing. The DPA applies when processing is subject to specified European, Swiss, or UK data protection laws.

Which integration routes does Traffic Armor list?

The homepage lists a script tag, server-side code, edge, and a DNS record as integration routes. The list identifies the available approaches but does not establish which one suits a particular site. Compare the named routes with your implementation needs before choosing one.

Fit turns on click accounting and contract risk

Fits if the documented visitor scoring and filtering controls match the intended use and the click-based billing and license terms are workable.

Probably not if refund flexibility or uninterrupted, error-free service is essential; the Terms exclude termination refunds and the vendor disclaims that warranty.

Main risk… billable webpage loads combine with provider-controlled suspension or termination, while refund requests remain subject to stated conditions.

Sources

These public pages are the basis of the facts above; next to each is the date it was read.

• trafficarmor.comchecked 2026-10-31
• trafficarmor.com/pricingchecked 2026-10-31
• trafficarmor.com/legal/refundschecked 2026-10-31
• trafficarmor.com/legal/termschecked 2026-10-31
• trafficarmor.com/legal/dpachecked 2026-10-31
• trafficarmor.com/amember/helpdesk/faqchecked 2026-10-31

How this page was prepared

Editorial team of Funnel Notebook. Source-based work: each fact comes from a page listed above, read on 2026-10-31 by the Funnel Notebook editors. There was no hands-on testing. The page is updated when the sources change.

Last updated: 2026-10-31

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