Ad networks
ValueCommerce
ValueCommerce Affiliate connects advertisers with affiliate sites and other media, while publishers promote offers through their own sites or blogs. The key check is whether the advertiser approves an outcome: payment follows that approval, and advertiser settings may hide some programs.
For publishers comparing network-mediated offers with direct programs, the practical distinction is who sets the conditions and approves the outcome.
Editorial review based on public sources, without hands-on testing; facts checked on 2026-10-31.
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- Logo
Logos are trademarks of their respective owners and shown only to identify the service.- Name
- ValueCommerce
- Category
- Ad networks
- Official site
- valuecommerce.ne.jp · No link provided
- Facts checked
ValueCommerce connects media to advertisers
The provider’s pages describe the service and its scale as follows, checked 2026-10-31.
- Service: affiliate advertising that connects advertisers and media.
- Publisher media: websites and social media.
- Social channels: Instagram, X, and YouTube.
- Categories: fashion, shopping, beauty, entertainment, and travel.
- Operator: ValueCommerce Co., Ltd.
- Service history: began service in 1999, according to the provider’s homepage.
- Cumulative advertisers: 8,791 as of September 1, 2026, according to the provider’s guideline page.
- Cumulative registered sites: 1,090,575 as of September 1, 2026, according to the provider’s guideline page.
Advertisers define the promoted outcome
Publishers promote products or services through their own sites or blogs. The provider describes the model as performance-based, with compensation when outcomes such as purchases or registrations occur.
ValueCommerce sits between those parties as the affiliate service connecting advertisers and affiliate sites. That mediation does not make the outcome automatically payable: the advertiser must approve it before compensation is received.
For each offer, the advertiser’s conditions govern which outcomes qualify, and those conditions vary by advertiser. The publisher should therefore distinguish a tracked action from an approved outcome when assessing a program’s terms.
Link tools connect sites to product data
Publishers can use LinkSwitch, MyLink, and MyLinkBox for different steps in creating promotional links and product displays. LinkSwitch automatically converts direct links on a site into affiliate links after the publisher adds ValueCommerce’s JavaScript tag to the site header.
MyLink takes a more selective route: a publisher chooses product images and destination URLs from an advertiser’s site, then writes introduction text. MyLinkBox instead creates product-display components in the affiliate dashboard and can list one product across multiple shops. Its listed categories include travel, ebooks, gourmet food, appliances, VOD, jobs, entertainment, and hometown tax donations.
The product-data APIs serve a different purpose from the publisher link tools: they provide access to product data for creating applications, with product and category searches. The provider also identifies advertisers for search through ec_code and specifies that the code is case-sensitive.
Publisher registration is free; programs set rewards
The provider states that affiliate membership registration is free and that starting operations has no initial cost or ongoing fees. These statements describe registration and operating fees, not the remuneration attached to an individual offer.
Publishers see the applicable remuneration in program details after logging into the management screen. Compensation conditions vary by advertiser, so a displayed rate should be read alongside that program’s qualifying conditions.
After an advertiser approves orders, affiliate payments are deposited into the publisher’s registered bank account. The provider also states that it charges no transfer fee. Check the offer details and approval condition before treating an action as payable.
Guides and reports support publisher work
The provider’s guide follows publisher tasks from logging in and placing ads through reviewing reports and receiving rewards. It explains the management screen with examples and covers settings, rank checks, and self-affiliate activity alongside ad placement and reporting.
For choosing offers, ValueCommerce says it publishes order approval rates and average EPC to support ad selection. The help section can be searched by category or keyword and includes a glossary; the provider also lists free events and seminars for affiliate publishers.
The API references split by use: the advertiser-facing order-report API provides order data equivalent to the advertiser management screen’s order report. Affiliate-site users can access token and order-report API references on the page or, after logging in, through the specified settings menu. A separate web service API retrieves participating advertisers’ product data, including product and category searches.
Advertiser approval still controls compensation
The main operational dependency is approval: a recorded outcome does not establish payment unless the advertiser approves it. The provider also says compensation conditions vary by advertiser, so publishers must assess each offer on its own terms.
- The applicable remuneration appears in program details after login to the management screen.
- Some programs may be undisclosed, depending on advertiser settings.
- The provider says it takes measures related to accurate tracking and ITP.
These conditions mean offer visibility, qualification, and approval all affect what a publisher can assess before promotion. Several operational details are listed under What we could not confirm.
Publisher tools reduce link and lookup work
- LinkSwitch handles bulk conversion of direct links after the publisher adds the provider’s JavaScript tag to the site header. That can reduce the work of converting existing links individually.
- MyLink combines a publisher-selected product image and destination URL with their own introduction text, giving them control over the product link’s presentation.
- MyLinkBox creates product-display components and supports listing one product across multiple shops.
- The ad formats cover banners, text links, search ads, and map banners, so publishers can choose among different placements.
- Published order approval rates and average EPC give publishers information to consult when selecting ads; they do not replace checking program terms.
Social publishers can check program fit
ValueCommerce says its affiliate service is for publishers using websites and social media, and lists Instagram, X, and YouTube for promotion. Its advertiser categories include fashion, shopping, beauty, entertainment, and travel.
The practical fit check is whether a publisher’s media and subject align with individual advertiser programs; the listed channels alone do not establish eligibility for every offer. The provider also offers learning content for beginners and people seeking to expand their earnings. Check the program’s conditions and visibility before planning promotion.
Compare mediation with direct program terms
In general, compare a network-mediated offer with a direct affiliate program by checking who sets eligibility, qualifying actions, approval, attribution, reporting, and payment terms. The key distinction is where those decisions sit and whether the terms are consistent across the programs being considered.
What we could not confirm
- Support: channels and response times.
- Integrations and setup: supported connections and requirements.
- Maintenance: the page was inaccessible because robots.txt disallowed access.
- Payments: schedule, minimum payout, and supported currencies.
- Geography: permitted and restricted locations for publishers and programs.
- Registration: eligibility, review criteria, and moderation timing.
- Traffic: program-level source rules and exclusions.
- Tracking: attribution window, cookie policy, postback availability, and detailed specifications.
- Privacy: specific measures and their scope.
- Advertiser API: access requirements beyond the order-report information.
Questions about links, approval, and reporting
What does LinkSwitch change?
LinkSwitch changes direct links on a site into affiliate links automatically after the publisher adds ValueCommerce’s JavaScript tag to the site header. The provider describes it as a bulk conversion tool, so its function is link conversion rather than choosing product images or writing promotional text.
What can a publisher choose with MyLink?
With MyLink, a publisher chooses product images and destination URLs from an advertiser’s site, then writes their own introduction text. This lets the publisher select the displayed product image and where that link leads, while the advertiser’s site supplies the available product choices.
What does MyLinkBox create?
MyLinkBox creates product-display components, and the provider says one product can be listed across multiple shops. It is distinct from a single selected product link: the described display can bring together shop options for that product.
When does an outcome lead to payment?
An outcome leads to compensation when the advertiser approves it; the provider says affiliate payments are then deposited into the registered bank account. A recorded action by itself is not the stated payment condition, so publishers need to account for advertiser approval.
Where is program remuneration shown?
The applicable remuneration is shown in the program details after logging into the management screen. The provider also states that compensation conditions vary by advertiser, so the displayed amount needs to be read with that program’s conditions.
What do the APIs provide?
The product API provides data from advertisers participating in ValueCommerce Web Service and supports product and category searches. Affiliate-site users can also obtain token and order-report API references on the page or, after login, through the specified settings menu. The provider describes these APIs as tools for creating applications from product and order databases.
The program terms set the working route
Fits if… a publisher’s workflow uses the network’s link and product-display tools and can accommodate advertiser-specific conditions.
Probably not if… the workflow requires uniform payment terms that do not vary by program.
Main risk… planning around a program before checking its visibility and approval conditions; remuneration appears in program details after login. Review each program’s conditions and visibility before planning promotion.
Sources
These public pages are the basis of the facts above; next to each is the date it was read.
How this page was prepared
Editorial team of Funnel Notebook. Source-based work: each fact comes from a page listed above, read on 2026-10-31 by the Funnel Notebook editors. There was no hands-on testing. The page is updated when the sources change.
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