Alloka

Alloka’s help center says it tracks calls, chats and website form requests to measure advertising effectiveness and identify customer sources. Its feature descriptions also list incoming calls, online consultants and callback services alongside forms.

The distinction between dynamic and static tracking is the attribution detail: the help center describes dynamic tracking as identifying an advertising source down to the keyword, while static tracking assigns one phone number to one advertising channel. The vendor says its system can associate calls with advertising queries, traffic sources and UTM tags.

For forms, the vendor says submitted website requests can be added automatically to a CRM. Check whether the intended attribution detail and lead handling fit the way campaigns are organized.

The plans page lists separate prices and trial periods for the three named plans; the same page says listed prices exclude VAT.

• Dynamic START — 2,990 rubles; 3-day free trial — plans page, checked 2026-10-30.
• Dynamic PRO — 4,990 rubles; 7-day free trial — plans page, checked 2026-10-30.
• Static FIX — 990 rubles — plans page, checked 2026-10-30.

Trial duration is inconsistent across the vendor’s pages. The homepage states a free 7-day period, while the plans page gives Dynamic START a 3-day trial and Dynamic PRO a 7-day trial. A review on Alloka’s feedback page says the free trial lasts two weeks; the sources do not establish which period applies to a particular signup.

The vendor says listed tariffs have fixed prices without additional or hidden fees. Its features page states that the callback widget is free on PRO and Mini plans. Before signup, check the applicable tariff, VAT treatment and trial duration.

Alloka’s help center describes a flow in which website code identifies visitors’ advertising sources, tracking phone numbers are displayed, and calls are recorded. The vendor says it connects backup communication channels and regularly checks number availability.

For routing, the help center says Alloka works with different telephony providers to select call routes automatically. It also lists mobile phones, Megafon numbers and a company’s own SIP numbers as connection options. These are the documented connection and routing elements; the setup requirements should be checked against the intended telephony arrangement.

The vendor describes callback as a service for automatic contact with a customer at no charge. Confirm how callback and call recording fit the chosen plan and technical setup before relying on that workflow.

Before relying on the service, ask which agreement, service terms and tariff rules apply to the account. In general, a provider’s public documents should clarify which plan conditions govern use and how those conditions relate to the selected setup.

Ask what technical requirements apply to the website and telephony connections, and which implementation steps fall to your team. In general, the answer should identify any dependencies before work begins, rather than leaving technical responsibilities ambiguous.

If the appropriate tariff is unclear, ask what information the provider uses to help choose one and where that guidance is available. Alloka’s help center points users to its public offer, service terms, technical requirements and tariff rules, and invites questions about choosing a tariff.

The plan inclusions set concrete limits: Dynamic START includes 2,500 sessions, and Dynamic PRO lists 10 phone numbers. Compare those allowances with the planned tracking workload before selecting a tariff.

Static FIX tracks one advertising source using a virtual number, making it narrower than the documented dynamic keyword attribution. The listed prices exclude VAT, so the displayed figures do not include that tax.

Integration scope also needs scrutiny: the vendor describes the Megaplan integration as having basic functions, with more planned for a later release. Several details are missing; they are listed under What we could not confirm. Check the current integration functions and the applicable plan terms before committing to a workflow.

Alloka’s vendor describes reporting tools that cover recorded calls, downloadable reports and scheduled email summaries.

• Call recording playback is offered as a way to review calls.
• The vendor says call reports can be exported to Excel or CSV.
• Daily reports can be configured alongside weekly email reports.
• Reports include call totals, target-call counts, popular sources, campaigns and call pages.
• Agency managers can enter multiple email addresses for report delivery.
• Email tracking logs events and displays their source, subject and message text in Alloka. The vendor also says users can configure replacement email addresses on their own domain.

Check which reporting fields and delivery settings are available for the workflow you plan to use.

Dynamic START and PRO are described for different visitor volumes, while dynamic tracking identifies an advertising source down to the keyword. The help center says START suits sites with up to 100 visitors per day, and PRO suits sites with 300 or more unique visits per day.

Alloka’s help center lists federal 8800 and 8804 numbers and city numbers in Moscow, Saint Petersburg and 31 other Russian regions. The vendor also says call tracking is available in New York, San Francisco, Boston and other US cities. A profile time-zone setting displays contact statistics in local time, according to the vendor.

Check number availability and the intended attribution model against the locations and traffic sources you need.

When comparing call-tracking providers, check whether attribution is dynamic or static and how numbers map to traffic sources. In general, compare number types and supported countries, then check recording, routing and CRM or analytics integrations.

Also compare plan structure, per-number charges, data retention and support arrangements. Ask providers to specify which features are included in each plan and what technical work is required for setup.

How long is the Alloka trial?

The trial duration stated for Alloka differs by source. The plans page lists a 3-day free trial for Dynamic START and a 7-day free trial for Dynamic PRO; the homepage states a free 7-day period. A review on the feedback page says the free trial lasts two weeks, so confirm the applicable terms for the signup.

How does dynamic tracking differ from static tracking?

Dynamic tracking identifies an advertising source down to the keyword, according to the help center. Static tracking assigns one phone number to one advertising channel, also according to the help center. The choice concerns the attribution detail required, not simply whether calls are tracked.

Which integrations does Dynamic PRO list?

The Dynamic PRO integrations option lists Yandex.Direct, Yandex.Metrica, Google Adwords, Google Analytics, AmoCRM and Bitrix24. The vendor says Alloka integrates with Google Analytics and Yandex.Metrica for call-related statistics and conversion-cost calculations. Confirm which functions are enabled for the specific integration you need.

What call information can Alloka send to Google Analytics?

Alloka’s help center says it can send call status, tag and comment information to Google Analytics. The vendor separately describes Google Analytics as a source of call-related statistics and conversion-cost calculations. Check that these fields match the reporting setup you intend to use.

Can email tracking be added to a call-tracking plan?

The vendor says email tracking can be added with any call-tracking plan. Its description says tracked email events appear in Alloka with their source, subject and message text. Confirm the add-on’s configuration and terms for the account.

Is call tracking available in the United States?

The vendor says call tracking is available in New York, San Francisco, Boston and other US cities. The same vendor announcement says users can set a profile time zone and view contact statistics in local time. Check number availability for the specific location and setup.

Alloka tracks calls, chats and website form requests to help measure advertising effectiveness and identify customer sources. The help center points users to the public offer, service terms, technical requirements and tariff rules.

Probably not if the required attribution model or integration functions do not match the documented scope. The help center distinguishes keyword-level dynamic tracking from static channel-to-number mapping.

The Megaplan integration has basic functions, with more planned for a later release.